How can you go and find more way to generate revenue from your existing offering such as technologies, products and services as well as from existing clients or markets. Timothy Gendreau and Susan Wayo are principals with The Gendreau Group and they work with a host of clients where they help them find new ways to create revenue through repurposing existing products and technologies, improving distribution and channels and increasing valuation ahead of an exit or funding event. So how do you do it? Listen to this show to learn more on how you can apply this to your business.
LISTEN: SEGMENT ONE
Timothy Gendreau and Susan Wayo, the two main principals of The Gendreau Group join us to share their perspective on how companies can be successful, even in times of recession. An important component in this strategy is to Think like a customer and act like an owner.
LISTEN: SEGMENT TWO
It is important to differentiate that being a revenue strategist is much more than just providing the marketing component. In this segment we discuss the importance of understanding your customer and their needs. One of those is to identify non obvious sources of distribution to get more feet on the street.
LISTEN: SEGMENT THREE
Following the previous segment, Timothy and Susan illustrate the important elements to look at when you start building the non-obvious sources of distribution. What are some of actions you can undertake in order to further identify these opportunities?
LISTEN: SEGMENT FOUR
Another way of identifying potential new revenue strategies is repurposing the product, technology or service you already have to create more revenues. How do you repurpose your existing offerings without losing focus on your core business.
For more information on including revenue strategies, please visit the web site of The Gendreau Group LLC.
