How does Culture affect Innovation? What culture should you create within a single team to still be effective? How do you build teams that are successful at Innovating and Executing together? What kind of contract should a corporation put together for these kinds of teams? These are some of the questions that Marie Bjerede has to deal with as she leads a very successful design team for Qualcomm. Marie is very passionate about this subject. Listen to this show to hear her perspective on these questions!
LISTEN: SEGMENT ONE
Marie set about to build an execution culture, yet it has to co-exist with the innovation culture. Marie tells us what it means to have an execution culture from infrastructure, leadership perspective, values and reward system. She also describe the type of innovation is generally accepted within the execution culture. She also describes how she has to balance it with an innovation culture.
LISTEN: SEGMENT TWO
How do you really bring these two cultures together? Or is there something like a partnership culture? Is this the culture that sets the tone within Qualcomm? Is it easier said than done? How do you build such a culture? Marie talks about how she has done this with her organization and how it filters through in Qualcomm.
LISTEN: SEGMENT THREE
Marie describes how she was able to build a culture and the timeframe to build where it is a both/and between execution and innovation. She also talks about how you actually measure execution and innovation success. Marie tells us how much the measurement are based on the trust you have in employees and customers. The real measurement is driven by authentic conversation as opposed to objective measurements. She describes the power of authentic conversations.
LISTEN: SEGMENT FOUR
In this segment Marie tells us how they use authentic conversations to recruit and retain people in their environment. Her team is always exporting the partnership culture to their internal Qualcomm customers through leading by examples and enrolling the people around them to make sure there is a deep understanding. Marie provides us with some examples on how they make that happen within their team.
