Jean tells a fascinating story on how she started massaging her way to the top of the market by creating massage products. The majority of her products are for the massage market and part of her products are for the spa market. How was she able to build the leader in this niche from scratch? What are the challenges that she faced as the company was growing? Listen to this show to hear an entrepreneur massage her way to the top!
LISTEN: SEGMENT ONE
How did she start her company? She started the massage part of her business based on a request of a massage school! How was she able to establish Biotone as an important company within the industry. Jean talks about the different avenues she pursued to create the growth of the company.
LISTEN: SEGMENT TWO
She was able to grow her business to be the top producer of massage lubricants products. Hear her talk about the challenges she faces to stay at the top in her industry. Jean talks about how the market is getting more complex from a customer's, a supplier's and an investor's perspective.
LISTEN: SEGMENT THREE
Jean discusses the importance of innovation for the success in the industry and her company. The increasing demands of the market require frequent new product introductions. Jean discusses how she stays ahead with her new products by utilizing a variety of distribution channels.
LISTEN: SEGMENT FOUR
Jean talks about how she deals with the loss of a key employee and how she build up the infrastructure after such a loss. She also talks about the challenges that she faces in the future market as she is expanding into new and related markets.
