Raymond Huggenberger is the CEO of an early stage medical device company, IYIA Technologies, that has developed and clinically documented a device to treat diabetic foot ulcers that have failed standard of care therapy. Every 30 seconds a lower limb is amputated somewhere in the world due to non-healing diabetic foot ulcers. This is a global issue and IYIA may have solved a major health care problem. Listen to this show to hear Ray discuss how his company is planning to address this global market as a small medical device company.
LISTEN: SEGMENT ONE
Ray Huggenberger was on the board of IYIA Technologies when they decided they were ready to look for funding. Ray with his long and successful background explained why he might be the fundable CEO. He also explains us about the market opportunity and the problem that they are trying to solve.
LISTEN: SEGMENT TWO
They have patented their technology, and identified an unique way to treat diabetic foot ulcers... but how do they build a successful and fundable business in that environment. Ray explains the main elements of the business model and the market opportunity. Ray emphasizes the importance of understanding the different customer groups and their needs.
LISTEN: SEGMENT THREE
Now that they have identified how the company is going to create value it is also important to assess where the company stands today. Ray walks us through what the company has to do in the next two years in order to become a $100 million dollar company in the next five years.
LISTEN: SEGMENT FOUR
We have asked Ray in this last segment to look beyond the first 2 years, and help us understand how he is planning to grow the business in the long term. Ray discusses what the company hopes to accomplish over the next 2-5 years.
