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The importance of process in Innovation!

Martin Wartenberg
Chief Inventor
ZeroBoundary

April 5 , 2007

When we talk about Innovation, most people think of product and technology Innovation. Yet this only represents a small portion of the overall Innovation portfolio. Most of the Innovation happens in the process side. The focus of our conversation with Martin will be around the importance of process innovation. Why should you care? What are the different methods people can apply to create Innovation? How can you implement it in your company? As Chief Inventor at ZeroBoundary, Martin handles these questions on a daily basis. Listen to this show to learn more on how you can apply Innovation processes to your company?

 

LISTEN: SEGMENT ONE
Martin explains the importance of creativity in an innovation process. Have you ever wondered where it comes from and what the value is? Also, how do you make sure it becomes something useful as opposed to just being creative.

LISTEN: SEGMENT TWO
Most of the literature in relation to innovation is about product innovation today. However, most of the innovation happens in the process. Martin outlines how companies can move ahead by making sure they are innovating their processes as well as looking for new products.

LISTEN: SEGMENT THREE
Martin explains the different methods people and companies can apply to foster innovation. Have you ever wondered how you want to introduce innovation to your company? Have you heard about IDEO but have not been sure how to apply it?

LISTEN: SEGMENT FOUR
Innovation often implies that you have to be able to let go of that what you already know. Martin highlights the major barrier for companies to innovate. How do you deal with innovation? One of the quotes referenced by Martin says: "People will not change unless fear of the future exceeds the pain of the present."

 

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