What does it take to start a small business, and grow it successfully? Learn the pitfalls to avoid, and the secrets to employ to make your business an extraordinary success story.
LISTEN: SEGMENT ONE
Overview of Ed’s background, why he wrote the book and what is different about his book from other business books on starting a business. Given that small business is so important to America, why is the failure rate so high, and what can be done about it?
LISTEN: SEGMENT TWO
What do you have to consider when you are thinking about starting a small business? What are the key questions you should ask yourself before venturing into a business? What mindset should you have to succeed? How do you choose the right business and what alternatives should you consider?
LISTEN: SEGMENT THREE
Why the business plan is important, and what are the key pitfalls you have to avoid? What do you have to understand about the market, the customers, the business, and the competition? What do you have to understand about the financials especially cash flow? When should you start thinking about an exit strategy, and how should you position yourself for an exit?
